Marketing Resources

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Linda Hauck
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linda.hauck@villanova.edu

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ACCESS TO the 2001 National Household Travel Survey: The Demographics of Daily Travel [Details]
American Attitudes: What Americans Think about the Issues That Shape Their Lives [Details]
American FactFinder [Details]: Allows searching by zipcode and census tract. Population, housing, economic, and geographical data from the US Bureau of the Census
American Generations: Who They Are and How They Live [Details]
American Health: Demographics and Spending of Health Care Consumers [Details]
American Men: Who They Are & How They Live [Details]
American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing [Details]
American Time Use: Who Spends How Long at What [Details]
American Women: Who Are They & How They Live [Details]
Americans and Their Homes: Demographics of Homeownership [Details]
BLS Time Use Survey [Details]: "The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
Community Sourcebook of ZipCode Demographics [Details]: REF HA203.S66 Publishers use U.S. Bureau of Census data Consumer Expenditure Survey to estimate spending patterns arriving at Spending Potential Indices reported by post office zip code and product o ... more information
Consumer Expenditure Survey [Details]: Use this data collected by the U.S. Bureau of Census and to find out who spends how much on what. Build your own simple tables or use tables already created. Use this data to find out spending patter ... more information
County and City Databook [Details]: REF HA202.A36 Quick reference to housing and population statistics from the U.S. Bureau of Census. Find values and percentages for population characteristics and business activity by county and city. ... more information
Demographics of the U.S.: Trends and Projections [Details]
Demographics USA [Details]: REF HC110.C6 B847 2006 Source for standard Buying Power Index and custom BPI's. BPI's measure a markets spending power. May be used to measure market potential, evaluate new product potential and t ... more information
Economist Intelligence Unit (EIU) [Details]: Country Reports, Country Profiles and Market Indicators and Forecasts from the Economist Intelligence Unit offer monthly and annual in depth analysis, data and ratings for the infrastructure, d ... more information
ESRI Community Tapestry [Details]: Free web site offers a market segmentation tool searchable by zip code and based on socioeconomic and demographic profiles.
Global Insight [Details]: Provides historical economic and financial data time series and includes access to U.S., regional and global macroeconomic indicators, industrial markets, foods, crops, metals, financials, housing, Fe ... more information
Global Market Information Database (Euromonitor) [Details]: This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer m ... more information
Liber8 [Details]: "Welcome to Liber8*, an economic information portal. Federal Reserve Bank of St. Louis librarians designed this site with university and government document librarians, students, and the general publi ... more information
Polling the Nation [Details]: The database includes 12,000 surveys and 250,000 questions on more than 3,500 topics. Scope is international, from the United States, to more than 60 other countries.
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites [Details]
Roper Center for Public Opinion Research [Details]: First-time users have to register. The Roper Center has a large archive of public opinion information. It contains nearly 500,000 questions and responses from national public opinion surveys go ... more information
Social Explorer [Details]
Social Trends and Indicators [Details]: Provides detailed statistics on social issues paired with expert analyses of the statistics. Statistics are gathered from respected sources, including the Bureau of Labor Statistics, Bureau of the Cen ... more information
STAT-USA [Details]: Economic, business and international trade information produced by the U.S. Government.
State and Metropolitan Area Data Book [Details]: REF HA202.S84 2006 Quick reference to housing and population statistics for the U.S. Bureau of Census. Find values and percentages for population characteristics and business activity by county and ... more information
State rankings 2006 [Details]: REF HA203.U17 2006
Translates the statistics generated by the U.S. government on everything from weather to crime to insurance coverage into easily comparable state rankings. Use this resource to ... more information
Statistical (Lexis Nexis) [Details]: Provides the index and abstracts to American Statistics Index (U.S. government statistical sources). Contains over 100,000 statistical publications and is searchable by subject, category, title and au ... more information
The American Marketplace: Demographics and Spending Patterns [Details]